Green Growth Holdings Logo Type

The Power of Plants

“Nature itself is the best physician.” 

– Hippocrates

First came Vireo. We then launched Green Goods. Now introducing our next phase: Goodness Growth Holdings.


Achieve Scale Across Our Operating Footprint

  • Focus on core markets
  • Maintain lean operations
  • Monetize non-core assets opportunistically
  • Pursue cost-effective, accretive M&A opportunities
In Store Pickup

Build trusted brands and consumer experiences

  • Delight all demographics with welcoming retail dispensaries
  • Meet demand for all categories with differentiated brands and product offerings
  • Augment retail with home delivery & e-commerce
Formulate icon

Leverage science for better outcomes

  • Clinical research, proprietary products & formulations
  • Safer alternatives to alcohol, tobacco, and opiods
  • Meaningful IP is critical to long-term success and profitability
  • Develop strategic partnerships

Investing in the power of plants

Goodness Growth Holdings’ mission is to bring the power of plants to people. We envision a world where beneficial plants replace pharmaceuticals, alcohol, and tobacco.

Investor Day

Goodness Growth Holdings recently hosted our first Investor Day. Visit the Investor Day website for replay recordings, presentations, and press releases.


With 16 retail dispensaries nationwide and more opening all the time, Goodness Growth Holdings retail brands are focused on creating incredible customer experiences.

Goodness Growth Peyote

Our Portfolio of Brands

Goodness Growth Holdings has an exciting portfolio of brands that create products for every consumer and every moment. From treating serious medical conditions to making memories with family and friends, our brands and products are built to fit your life.

Our Happy Clients

I have trouble sleeping; but the moonlight gel capsules are AMAZING

I would recommend trying Vireo products. They are amazing and I’m certain you’ll find your color on the Vireo Spectrum that you will LOVE.” – Jamie

All of the employees here have always been extremely helpful and kind.

They’re all very knowledgeable about their products, and take the time to make sure you understand everything about the product you’re getting as well as other options if the product you use isn’t working for you.” – Mark